Kern kern kern
boohoo.com – Nautico
I’ve always wanted to use Helvetica Neue Bold 75 when designing a logo. She maybe the chunky sister, but she’s the most beautiful in the family. Helvetica as a typeface is edible throughout, however bold 75 just makes all the rest slightly condensed and distorted.
After all, the devil is in the detail and you probably only tell what I’ve done to this typeface if you could see a before and after.
The anchor was an added stamp of a coastal trend. It originally started as a full stop, but I injected a bit of helium and gave it a lift.
The major difference was dropping the tittle (dot above the i) inline with the ‘t’. Such a small movement makes such a massive difference and creates a really unique balance.
One more thing. How nice is that Capri?