The Peace Bandage
D&AD In-book Award – Peace One Day
Before this, a bandage was just a strip of material use to bind a wound or to protect an injured part of the body. Combining the words to make “Peace Bandage” creates a whole new meaning. Rather than a feeling of pain, it’s a feeling of peace.
A powerful new phrase to support this new tradition on the 21st September, for Peace One Day. In wrapping this Peace Bandage around ones wrist and hand immediately draws attention. The person becomes a walking symbol of truce, spreading Peace Day wherever they go.